Creating our Logo

In the name of finally sharing things on the internet in hopes of de-hermitizing myself, I've decided to start at what I thought was a pretty logical point: the long and grueling process I put our first artist through when we created our logo. I had a folder with each stage and thought it would be fun to story board it out. So without further delay here it is:

This was kind of like our first project together. Since then I've learned a lot more about sticking my programmy hands in the art side of things. Actually this artist has taken a lead role on the art team since this point and, just last week, I gave him full control, forbidding myself from making art related decisions.

Here are a few things I learned from this process that I try to remind myself every once in a while:

• Search internally for expectations - I learned pretty fast that I had expectations that I didn't know about. I would think I didn't have an opinion until the work was done and I saw it. Then, I would realize, "Oh, actually I wanted X." I think the issue here was that, sometimes, I didn't even realize that there were alternatives to X.
• Assume the Professional Knows - Sometimes I am able to give helpful feedback when it comes to art, and sometimes not. The difference seems to be that whenever my feedback is constructive or correct the artists immediately agrees. Anytime our opinions conflict I've learned that 99.9% of the time I am wrong. Now, whenever we butt heads I quickly stand down and instead try to figure out why I'm wrong.
• Let the Art Play Out - I've dabbled in art enough to know that it takes a while for somethings to come together. I remember working on drawings for hours and hatting them for the first 70% of the time I spent. Art sometimes just needs to run its course. I think part of this is not looking at art too early or too often.